Unexpected Endorsements in Advertising

It is not uncommon to see cricket players or actors, who are otherwise health-conscious, endorsing products that seem contradictory to their lifestyle. For example, a cricket player known for strict fitness routines might appear in advertisements for chips, or an actor who promotes a healthy lifestyle may endorse pan masala. These endorsements often highlight the influence of marketing and celebrity branding rather than personal habits. While such campaigns can boost product visibility and sales, they sometimes create a disconnect with the public’s perception of the celebrity’s values, raising questions about authenticity and ethical advertising practices. 

https://www.thewriter.in/the-illusion-of-celebrity-endorsements/